AROUND THE PARK
Corona
Visit the Corona Tent for a unique chance to try to grab prizes!
White Claw
Stop by the White Claw Shore Club where you can enjoy custom branded giveaway items, a cool space to hang, and, of course, White Claw!
Gibson Mobile Garage
Located near the Americana Music Triangle of the Pilgrimage festival grounds, the Gibson Mobile Garage is the place for all festival goers to get their free picture taken in the Infinite Guitar Tunnel, jam or learn how to play guitar, and shop the latest in Gibson apparel, including limited edition Pilgrimage t-shirts, hats, Axe Heaven mini guitars and koozies. Additionally, enter for a chance to win a new Gibson Les Paul Music City Special!
George Dickel
Swing by the Dickel Whisky Dive Bar! Sip on expertly crafted Bourbon cocktails, kick back in the shade, and challenge your friends to your favorite bar games. Good vibes, great drinks — see you there!
Splash
Step into the Splash Soundstation, where music and friendship collide to create your very own AI-generated song with your best friend. Sip on flavorful bottles of still or sparkling Splash Refresher and snag a limited-edition clear bag to complete the experience. Grab your bestie and come sip with us!
Nelson's Green Brier
The Nelson's Green Brier Whiskey Wagon is back for an encore performance! Beat the heat with their signature Old Fashioned whiskey cocktail made with Green Brier Tennessee Whiskey. After all, there's no greater pairing than live music and the Original Tennessee Whiskey!
Lucchese
Lucchese is proud to sponsor Pilgrimage Music Festival, showcasing a legacy of refined Western craftsmanship. Visit our exclusive pop-up to explore handcrafted boots and heritage accessories, thoughtfully curated for the discerning festivalgoer.
Republic Bank
Win 2 VIP Upgrades or a $50 food and drink voucher! Enter Saturday or Sunday, 1–4pm, at the Republic Bank Tent by the Gold Record Road Stage or scan the QR code on the Jumbotron.
Fever-Tree
Fever-Tree is the Official Mixer of Pilgrimage Festival — mixing up Palomas, Bourbon Lemonades, Whiskey Gingers, and Spritzes at our bar by the Main Stage and concert wide. Consider this your VIP pass to better cocktails with our full range of premium gingers, tonics, and sparklings.
Blue Hound Brew
Blue Hound Brew is the Official Coffee of Pilgrimage Music & Cultural Festival. Our cold brew will be keeping you energized and fueling the festivities all weekend long! Find us next to the Gold Record Road Stage.
Pickers Vodka
Nashville native Pickers Vodka joins the lineup for this year's Pilgrimage Festival! Enjoy sippin' on local flavor all weekend long.
Desnuda Organic Tequila
Step into Agave Amplified, an immersive lounge experience where spirit meets sound. Celebrate 100% Weber Blue Agave as you sip, relax, and discover the bold, organic taste of Desnuda Tequila brought to life through music and festival energy.
Crescent 9
Crescent 9 THC Seltzer is the official THC beverage of Pilgrimage Music Festival. Find Crescent 9 at all festival bars available with 5 mg THC and in two deliciously refreshing flavors: Tropical and Ginger Lemonade. Stop by the Crescent 9 THC Seltzer tent to try two additional flavors, Sour Watermelon and Raspberry Lime, and Zexi THC Water, available in Peach and Pineapple.
Whataburger
Catch Whataburger at Pilgrimage Fest to try a Whatafresher sample, and download the Whataburger app today!
Hart Jewelry
Stop by HART 12 South from 9/8-9/20 for your chance to WIN (3) 2-Day GA passes to Pilgrimage! Anyone who visits their 12 South store can enter to win -- winners announced weekly.
HART is on a mission to create meaningful, soul-boosting, high-quality jewelry that serves as a wearable reminder of your intentions and values. Visit their store to have a senior assembler help you create your custom piece.