We may collect personal and other information about you when you use any of the Digital Services, as described below. “Personal Information” is information which can be used to distinguish or trace an individual’s identity, such as their name, mailing address, email address, etc. whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual.

We may collect Personal Information and other data from you, and use that information in the following ways and as otherwise set forth in this Policy or otherwise communicated to you from time to time (subject to your consent when required by applicable laws). Please note, any information collected under this Policy may be associated with other information about you, whether by us or a third-party service provider. For example, we may from time to time obtain data from third parties such as business partners or other companies and append it to existing user data to add more detail to the information we have about you.

WHEN YOU REGISTER ON THE DIGITAL SERVICES.

You may be able to register on our Digital Services to receive updates on the Festival, bands or other acts, sponsors, and similar features available to registered users. If you register on our Site, we collect Personal Information such as your name, email, address and any other Personal Information required on the registration form. We primarily use this information to manage and correspond with you about your account, send you information and newsletters related to our Festival, and for other matters described in this Privacy Policy.

IF YOU SIGN UP FOR NEWSLETTERS, EMAILS AND OTHER OFFERS.

We may offer newsletters and other communications that provide information about the Festival, our Digital Services, our company, our partners and sponsors, or other information we think would be of interest to you. By providing your email address and any other Personal Information required by the online form, you consent to receive these communications from us. We may also offer you the ability to sign up for third-party emails. We use this information primarily to administer and manage our newsletter subscriptions and to provide you with additional communications, offers or newsletters we believe will interest you, or that you have consented to receive. Your Personal Information will also be added to our database for other uses in accordance with this Privacy Policy.

IF YOU CONTACT US THROUGH THE DIGITAL SERVICES.

You may contact us with questions about the Festival, sponsors, ticketing, or other matters. Any information you provide through our Digital Services will be used in the context of resolving your request or answering your inquiry, or to provide additional information related to that inquiry. We may also place you on our marketing list for information related to your inquiry or which we otherwise believe would be of interest to you, and we may otherwise use your information as described in this Privacy Policy.

WHEN YOU MAKE A PURCHASE.

Some of our Digital Services may enable you to buy tickets or make other purchases. Some purchases on our Digital Services or on our premises are handled directly by the Company and others are managed and processed by a third-party service provider. We or third-party service providers may collect Personal Information when you make purchases through our Digital Services, by telephone, or at our Festival. For example, we or our third-party service providers may collect your name, email address, phone number, mailing address, payment account information, security codes, other Personal Information that may be required to process your transaction, and other information depending on the purpose for which the Personal Information was provided. If you are purchasing tickets through third-parties on our Digital Services, some or all of your purchase may be processed by a third-party, tickets may be issued and managed by that third-party, and your Personal Information will be subject to the policies of that third party.

We or the third-party service provider use purchase information in order to administer, manage and correspond with you about your purchase, and may also add your Personal Information to either of our databases in order to inform you of upcoming events, offers or other information that may be of interest to you. We or a third-party service provider may also collect and store your purchase information and associate it with other Personal Information held about you in order to personalize the services and relevant offers.

IF YOU USE OUR MOBILE APP.

If you download and use our Mobile App, we or third-party service providers may collect information through that Mobile App, including the Personal Information and other registration, login, or payment information you choose to provide; information about your device (such as your IP address, OS, device model, your device’s proprietary advertising identifier); and information relating to how you use the Mobile App (such as the content you view, ads you click, and purchases you make). When you consent to our Mobile App’s use of location services, or otherwise depending on the settings on your mobile device, we or third-party service providers may collect the precise location information provided by your device, including data provided by your GPS, WiFi, or otherwise obtained when the Mobile App or your device interacts with a beacon at our Festival, and/or at selected third-party locations.

We collect the information primarily to facilitate the functionality of our Mobile App and deliver valuable, entertaining content to you. For example, we collect your registration and payment information so we can show you content that interests you and to process transactions on your behalf. We may collect your device’s location in order to show you offers or features available near you at our venue or event, to deliver more relevant information and ads, and to better understand how users interact with our venue or event. We may combine data we collect through our Mobile App with other information we hold about you so that we can personalize or improve the relevance and quality of the services we provide you.

IF YOU ENTER A CONTEST, SWEEPSTAKES OR OTHER PROMOTION.

We may operate contests, sweepstakes or other promotions (each, a “Promotion”) through our Digital Services, which may require registration on our Digital Services or through our social media channels in order to enter. Your Personal Information may be used by us to contact you for winner notification, prize delivery confirmation or other promotional purposes. Your entry may also result in your being added to our marketing lists as well as those of third-parties (sponsors or otherwise) associated with the Promotion. If you win a Promotion, your acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your Personal Information on our Digital Services or elsewhere, such as on a winner’s page. In some instances, a third-party advertiser or sponsor may operate or host a Promotion on the Digital Services together with the Company and collect your information. In cases where we are not the sponsor, operator or host of the Promotion, we may have no control over the information collected and accordingly encourage you to review the official rules of the Promotion as well as the advertiser’s or sponsor’s privacy policy applicable to the Promotion before participating.

WHEN YOU POST COMMENTS OR OTHER CONTENT ON OUR DIGITAL SERVICES.

Our Digital Services may enable users to post comments or other content online. We typically collect your name, email address, and website when you post content on our Digital Services. We may use this information in connection with your postings, or to contact you about a post you have made. Please be aware that your name, website and any other information you provide in a comment box or similar field on our Digital Services, including any additional Personal Information, may be made public as soon as you post it on our Digital Services. We do not screen comments or other postings for personal or inappropriate information.

If you post a comment or content to social media that references our official accounts, your comment or content may appear on our Digital Services. We may receive certain Personal Information or other data if and to the extent provided to us by the social media platform. See those third-party providers for more information.

WHEN YOU COMPLETE A SURVEY.

We may occasionally feature surveys on our Digital Services, which may collect certain Personal Information from you. For example, we or third parties may collect your name and email address, as well as other information related to your experience at the Festival. By completing any survey, you consent to the collection by us or a third-party of any Personal Information and other data you provide, and use of that Personal Information and data to administer, respond to, analyze or otherwise complete the survey process or as otherwise described in this Privacy Policy.

WHEN YOU APPLY TO BE A VENDOR, VOLUNTEER OR EMPLOYEE.

We may allow you to use our Digital Services to apply to be a vendor, volunteer, or employee at the Festival. If you choose to apply, we will collect the Personal Information and other information required to process your application; typically, your name, address, telephone number, email address, and certain additional information relevant to the position or placement (such as your work history, information about your products/services, etc.). A third-party service provider may collect this information on our behalf and share it with us, so please be aware of any additional policies that may apply to the information you provide in the application. We will use this information as necessary to process your application, contact your regarding this or other future application/vendor/work opportunities, and other related matters.

COOKIES, TRACKING, AND INTEREST-BASED ADVERTISING.

Our Digital Services may use cookies, web beacons, pixel tags, and similar digital tracking technologies. Cookies are small data files that are transferred to your hard drive when you visit a website if your browser settings permit the acceptance of cookies. Cookies may enable us to recognize your computer, store your preferences and settings, enhance your user experience by delivering content specific to your interests, perform searches and analytics and assist with security administrative functions. Similar technologies, such as web beacons or pixel tags function through the use of small files, such as a GIF or PNG, which are opened on a page, ad, or in an email. The request for these files from a server reveals certain information, such as your browser type, IP address, and other information. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information such as ad impressions or clicks, measure popularity of the Digital Services and associated advertising, and to access user cookies. We may also use these automated technologies to collect and analyze other non-personal information related to the devices you use to access the Digital Services, such as IP addresses, browser types, browser language, unique device identifiers and other information about your computer(s) and/or mobile device(s). Some tracking technologies on our Digital Services may be provided by a third-party (which may be collecting information on its own behalf, or may be providing such information to us). Please note: some cookies/other technologies may track your activities not only on our Digital Services, but on third-party sites you visit after you leave our Digital Services, and some services may aggregate this information collected from many sites into a single profile. To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit allaboutcookies.org.

Our Digital Services may use cookies or other technologies provided by website analytics services such as Google Analytics to help us better understand how our Digital Services are used. By tracking how and when you use our Digital Services, these technologies help us determine which features and content on our Digital Services are most important to our visitors. If you do not want information collected through the use of cookies, you can turn off cookies using your browser’s settings menu; however, this may eliminate our ability to provide a personalized or user-friendly experience. To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out.

Data about your activities online may be collected either by us, our affiliates, or third parties, for use in providing advertising tailored to your individual interests. We may use third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third-party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content. You may or may not be offered a choice as to whether or not to have your information collected for that purpose. The information collected may include information about your visits to our Digital Services, such as the pages you have viewed. These third-party tracking technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements too many times; and (c) understand the effectiveness of the advertisements that have been delivered to you. This collection and ad targeting takes place both on our Digital Services and on third-party websites or services that participate in the ad network, such as websites that feature advertisements delivered by the ad network. This process also helps us track the effectiveness of our marketing efforts. The use of cookies, web beacons or similar technologies by these advertising service vendors is subject to their own privacy policies, not ours, and we disclaim all liability in connection therewith. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as a DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Digital Services. To learn more about how to opt out of Google’s use of cookies, visit Google’s Ads Settings. To learn more about how to opt out of DoubleClick’s use of cookies, visit the DoubleClick opt-out page. To opt out from Facebook Custom Audience Pixel visit their customer support page. To learn more about how to opt out of Twitter’s use of audience pixels, visit the Twitter help page.

If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page or the Network Advertising Initiative.

Please note, most modern browsers include a “do not track” feature that may help protect your privacy. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request.

AUTOMATIC COLLECTION WHEN YOU ACCESS OUR DIGITAL SERVICES.

Our Digital Services automatically collect certain information from you when you use them. For example, some of our Digital Services use cookies and other similar tracking technologies to provide essential features and improve your experience when using our Digital Services (see below for more information). Additionally, through our Digital Services, our servers or networks may collect your device’s IP address and other device or network information, such as your screen resolution, OS version, browser version, and certain identifiers. We use this information to help ensure that our content is displayed properly, so that we can understand how, where and which devices access our Digital Services, and to improve the quality and delivery of our Digital Services.

We may log click-stream or similar data for purposes of system administration, to improve our Digital Services, to report aggregate information to our advertisers, and other uses related to the Digital Services. Click-stream data is information collected when you request pages from our Digital Services, and may include information such as the page served, the time, the source and type of browser making the request, the most recent page view, what you clicked on in order to arrive at our Site, and other non-Personal Information. This data helps us analyze how visitors arrive at our Digital Services, what type of content is most popular, what type of visitors are interested in particular kinds of events, content, advertising, and the like. We may associate click-stream, shopping cart, ticket purchase (whether complete or incomplete) and other similar data with other information we hold about you so that we can personalize or improve the relevance and quality of the services or information provided.

WHEN YOU ACCESS OUR WIFI ON-PREMISES NETWORK.

As part of our effort to provide an unparalleled customer experience, we may provide on-premise WiFi for use by our Festival guests. This WiFi network is provided on our behalf by a third-party service provider, which may request your email address in order to access the WiFi service. When you use the WiFi network, our service provider may collect information included in http headers and other common routing, device and network information such as your: MAC address; IP address; the model/version of your device and associated hardware and software (including your browser, OS, and other applications); URL requests sent over HTTP; the domains you access; mobile app servers with which you connect; as well as other unique identifiers used to determine whether you are a unique or return user, and other information about your use of the WiFi network. The service provider may share with us a list of such information in raw or aggregate form. We and our service provider may use this information to: understand the usage dynamics of the service; to improve the quality of service and for other network/performance management functions; and to determine which sites and applications are most used by our guests. Further, we may use any such information as part of our marketing and promotional activities, including by linking such information to other information we may hold about you.

Our WiFi network is public and unencrypted. Use of this network is AT YOUR OWN RISK, as described further in the Wifi Access Terms of Use.

ANY WIFI NETWORK THAT DOES NOT LINK TO THIS POLICY IS NOT OWNED AND OPERATED BY US OR OUR SERVICE PROVIDER, AND THIS POLICY DOES NOT APPLY TO THOSE NETWORKS. ALWAYS USE CAUTION WHEN CONNECTING TO PUBLIC WIFI NETWORKS.

Please note, we do not collect the contents of the communications you send or relating to activity within the applications you use. You may be able to limit the information you make available through the use of encryption, for example, by connecting through a VPN or over HTTPS. By using our wireless network, you consent to our collection of the information described in this section. If you do not consent, you may not use our on-premise wifi network.

LOCATION TRACKING.

We may collect data from physical proximity beacons, RFID bracelets, or similar tracking technologies located in or near our venue or event, or (through partnerships with local businesses or entities) in other locations visited by users of our Digital Services. Proximity beacons emit radio signals and detect when a device enters a specific area. RFID bracelets (such as those worn by attendees at our Festival) each have a unique electromagnetic tag that can be read by a scanner. Through our use of RFID or beacon technologies, we may collect data about your location and other contextual data when you are near a beacon or when your RFID bracelet is scanned. Further, if your device preferences allow us or our Mobile App access to location services, we may collect information about the precise location of your device in or near our festivals, programs, and/or other events, including data from each of our or our partners’ beacons, wifi access points, or other location services with which you interact. This information may be collected when you are using one of our Mobile Apps and, periodically, in the background.

We typically use this information to send you relevant, targeted advertisements or offers (for example, a discount on food purchases near our event;) to analyze and improve our guests’ experience at our events; and to determine which events and services guests visit. We and any third-parties enabling these features may store location data and combine it with other information we hold about you, including your customer profile. You may disable your mobile device’s communication with location services or proximity beacons by disabling the appropriate network interface (such as wifi or Bluetooth,) modifying your preferences for location services through your OS, or as otherwise described below.

OTHER SOURCES OFF PERSONAL INFORMATION OR DATA.

If we receive Personal Information or data from you through our Digital Services other than as described in this Privacy Policy, it will still be used and managed in accordance with this Privacy Policy, unless otherwise stated at the time you provide the information.